ECN CoverE&C Commissary News

Highlights of January 2012 Issue

Photos With Santa/Toys for Tots


Resale Community Gives Back
To Military Families



Community involvement, building better vendor relations, and creating an active in-store event were among the positive takeaways of the inaugural “Operation Giveback” gift drive for military families, according to Event Coordinator Marty Johnson, sales director, Government Sales Division, E&J Gallo Winery.

American Logistics Association (ALA) member companies coordinated and contributed funding, products and personnel toward the event, which was held Dec. 2-4 at 10 participating Army & Air Force Exchange Service (AAFES) stores: Fort Bragg, N.C.; Fort Hood, Texas; Fort Campbell, Ky.; Fort Lewis Exchange JBLM Lewis-McChord, Wash.; Fort Bliss, Texas; Wright-Patterson AFB, Ohio; Lackland Exchange, JB San Antonio, Texas; Scott AFB, Ill.; Nellis AFB, Nev.; and Tinker AFB, Okla.

Patrons took advantage of discounts on merchandise across all Exchange categories, with certain display areas highlighted by Operation Giveback signage. In addition, special sites were located at the entrance of each participating exchange, allowing patrons to drop items off for collection. Read more...

DeCA Interview — DeCA Semi-Perishables Chief Joyce Chandler:
“Better For You”: From Niche to Mainstream


With experience of the commissary marketplace both inside the gate and out, Defense Commissary Agency (DeCA) Semi-Perishables Chief Joyce Chandler has diverse insights into the needs of patrons, suppliers and stores alike — and she has eagerly taken on the challenges of the agency's more than $3-billion Semi-Perishable segment. In this interview, she offers a window on her career, whose course has threaded through the civilian resale and back to the commissary business; trends in today's grocery marketplace, and in particular, the healthy living segment, which seems poised for further growth in commissaries around the world. Read more...

AAFES Q&A — AAFES Sales Directorate Senior VP Ana Middleton:
Meeting Challenges Head On —
To Improve the Customer Shopping Experience


With its widely diversified portfolio of merchandise categories and services, the Army & Air Force Exchange Service (AAFES) must always be prepared to adjust for downtrends in one category while maximizing strength in another, so as to sustain a robust benefit for its patrons.

According to Sales Directorate (SD) Senior Vice President (SVP) Ana Middleton, AAFES will not be resting on its merchandising laurels, even though it has enjoyed sales growth of more than 6 percent through the first eight months of fiscal 2011, and a strong start to the holiday season. As the Exchange prepared to enter the New Year, Middleton outlined the SD's latest plans to optimize assortments and services to best match up with patrons' changing needs and expectations, and build upon 2011's sales momentum. Read more...

NEXCOM Interview — NEXCOM Senior Vice President,
Chief Merchandising Officer (CMO) Tess Paquette:
'Full Speed Ahead' with Continued Success


The Navy Exchange Service Command (NEXCOM) is on track for its ninth year of increased sales since the marketplace “quakes” of Sept. 11, 2001, and the recession of 2009. The exchange service continues to fine tune its culture of customer loyalty, sales and merchandising acumen and organizational excellence — highly sought-after attributes that Tess Paquette has fostered in her tenure as chief merchandising officer (CMO).

In this exclusive interview, which took place in November, she tells E and C News why the future looks bright for the Navy Exchange, and sheds light on NEXCOM's blueprints for continued success. Read more...

MCX Interview — Marine Corps Exchange
General Merchandise Manager Cheryl Lemmon:
Optimally Configured To Deliver Program Excellence


From store and divisional management to oversight of centralized buying for Marine Corps stores worldwide, Marine Corps Exchange (MCX) General Merchandise Manager (GMM) Cheryl Lemmon has amassed a depth and breadth of valuable buying experience during her retail career.

In this exclusive interview with E and C News, Lemmon, who was promoted to GMM earlier this year, addresses MCX's recent restructuring, new opportunities, and the exchange's commitment to effective branding. Read more...

AAFES MC/Tactical — AAFES Senior Technical Buyer Paul Atherton:
Taking Care of Customers Who Take Care of Us


With the Army & Air Force Exchange Service (AAFES) in the process of rebranding its Military Clothing (MC) store network, and with numerous troops relocating to the home front and other strategic points around the globe, the times continue to be very busy for the close to $80-million Exchange tactical gear category. Against this backdrop, E and C News caught up in late December with a fast-moving target, the Exchange's Senior Tactical Buyer Paul Atherton, for an insight into servicemembers' evolving needs. Read more...

NEXCOM Tactical — Positive Momentum, Continued Success


Navy Exchange Service Command (NEXCOM) Sporting Goods Buyer Grace Cook inherits a segment that is generating double-digit sales increases in its tactical subcategory.

Looking to keep that positive momentum going as she works into a new position, Cook acknowledged that while softlines and tactical gear categories have significant differences, “change is a good thing, and I'm excited about the merchandise assortments we have. I look forward to the challenges that lie ahead.”

According to the buyer — who has been in the retail industry for 30 years and at NEXCOM for almost 20 years, the past 15 and 1/2 years as intimate apparel buyer — year-to-date sales of tactical gear in NEXCOM stores through October were $5.4 million, a 22-percent increase over prior year. Read more...

NEXCOM Ships Stores — Optimized Assortments And Services
Keep Stores 'Ship Shape'

“Business as usual” according to Navy Exchange Service Command (NEXCOM) Vice President of Ships Stores Charles Vaughan means a vibrant program that is engaged in everything from new ship designs, to technology that drives cost reduction for the Navy, and an array of quality-of-life merchandise and services for its patrons.

“At the shipboard level, 169 ships stores will open today, somewhere around the world, and serve their shipmates by providing both retail merchandise and service support in barbering and laundry,” Vaughan said. “Ship feedback on that support indicates a high level of satisfaction, so all in all, it is both business as usual in meeting the needs of deployable Sailors and Marines with high quality-of-life services, as well as looking to the future.” Read more ...



Donation Demonstrates Commitment to Military Veterans and
Fighting Hunger


• LOS ANGELES —  On Nov. 30, Tyson Foods, Inc. donated 20,000 pounds of chicken to the Veterans' Holiday Celebration (VHC) and Los Angeles Regional Food Bank as part of an effort to feed people in need and show its commitment to hiring military veterans, reservists and their families. ...


Old Dominion Students DevelopNEXCOM Product Ideas


• VIRGINIA BEACH —  As part of a newly formed partnership between the Navy Exchange Service Command (NEXCOM) and Old Dominion University (ODU), students from the Fashion Merchandising Product Development class presented their product development projects to a group of senior merchandisers from the exchange service. ...


Exchanges Set to Pick Up Slack As DeCA Ends Most Overseas
Magazine Sales


• FORT LEE —  Military exchange stores overseas prepared to serve patrons' magazine and newspaper needs as Defense Commissary Agency (DeCA) officials announced the halt of magazine and most newspaper OCONUSstores beginning on Feb. 1. ...


MCX Reopens Renovated Exchanges at MCB Camp Lejeune, N.C.,
JB Myer-Henderson Hall, Va.


• QUANTICO —  In November, and just in time for the Christmas rush, the Marine Corps Exchanges (MCX) reopened two newly renovated exchanges that have been “transformed” in line with MCX's new “X” branding standards. ...


Read complete In The News ...



Motorcycle Contest Winners 'Vroom' Away with Their H.O.G.s


• PLANO, Texas —  Dr Pepper Snapple Group recently announced the grand prize-winners of the Captain America Harley-Davidson Sweepstakes. Four Harley-Davidson motorcycles were given away to winners from the Defense Commissary Agency(DeCA), and one was presented to a winner from the Army & Air Force Exchange Service (AAFES). Another motorcycle was delivered to the winner of the combined Navy Exchange Service Command (NEXCOM)/Marine Corps Exchanges (MCX)/Coast Guard Exchange System (CGES) contest. ...


AAFES Supports 'Operation Warfighter' Program


• FORT HOOD, Texas —  The Army and Air Force Exchange Service (AAFES) continues to support the Operation Warfighter Program, an internship initiative for wounded, ill and injured servicemembers who are convalescing at military treatment facilities around the country. ...


Commissary Promotion Assists Wounded Warriors


• FORT SILL, Okla. —  On Nov. 11, at the commissary here, Store Director Clyde Nolen (left) looked on as Overseas Service Corp. (OSC) representative James Watson (right), on behalf of the J.M. Smucker Company, presented Carol Herrick from Operation Homefront, Lawton, Okla., a $6,000 donation to assist the organization's Wounded Warrior program. ...


Commissary Promotion Benefits Military Families


• ARLINGTON, Va — On Nov. 16, S&K Sales Co. once again came through for military families via a donation it made at a luncheon held here at the Ritz-Carlton Pentagon City Hotel. The military broker and supplier of goods to the worldwide military resale market made a $265,000 donation to the National Military Family Association through its 2011 “Salute to Military Families Sale.” The sales promotion took place in Defense Commissary Agency (DeCA) stores during the March/April and August/early October time frames. ...


Read complete Newsmakers ...

• Fiscal Year 2011 YTD Totals
• NEXCOM Worldwide Exchange Sales — Oct. 2011 vs. Oct. 2010, with % Change
• DeCA Area Sales October
• MCX Sales By Store Type — and YTD Change Versus Prior Year
• AAFES Military Clothing Sales Stores (MCSS) Sales — YTD Oct. 2011 vs. Oct. 2010,
   with % Change
• AAFES Direct Sales By Region — Oct. 2011 vs. Oct. 2010***

Click Here for “RESALE SNAPSHOT” Totals