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Highlights of January 2013 Issue



Russ, Jones, Simpson Named to New Roles in Business Development Directorate


• FORT LEE — On Dec. 2, the Defense Commissary Agency (DeCA) named Tracie Russ as director of its newly created Business Development Directorate. Russ had previously served as executive officer to the deputy director and chief operating officer (COO) Michael Dowling.

Russ' selection is part of a series of revisions to DeCA headquarters' organization that became official Oct. 7. The activation of the Business Development Directorate, with its E-Commerce and Shopper Insights divisions — now headed by Gordon J. Jones and Mark L. Simpson, respectively — is designed to help the agency lay the groundwork for a modern, 21st century commissary benefit, said DeCA Director and Chief Executive Officer (CEO) Joseph H. Jeu. ...


AAFES Recognized 'Military Friendly' Spouse Employer


• DALLAS —  The Army & Air Force Exchange Service (AAFES) has once again been designated as one of the top 25 “Military Friendly Spouse Employers” by Military Spouse magazine. The Exchange ranked second overall on the survey. The “2013 Military Friendly Employer” by G.I. Jobs. ...


MCX Names Davis Food, Candy, Gourmet Buyer


• QUANTICO — The Marine Corps Exchange (MCX) recently named Ashley Davis as its food, candy and gourmet buyer, succeeding Julie Windisch, who followed Rebecca Fries into this position during the summer. ...


HRALA Raises Scholarship Money for NEREA, AREA


• VIRGINIA BEACH — The Hampton Roads chapter of the American Logistics Association (HRALA) hosted the 13th annual AREA/NEREA Scholarship Programs at the Sheraton Virginia Beach Oceanfront Hotel here, on Nov. 28.

There were 140 guests at the event, which raised $30,000, with $10,000 going to the Army & Air Force Exchange Service (AAFES) Retired Employees Association (AREA); $10,000 to the Navy Exchange Service Command (NEXCOM) Retired Employees Association (NEREA), and $10,000 to the HRALA scholarship program. ...


AAFES, DeCA Disabled Workers Hailed


• WASHINGTON — On Dec. 4, the 32nd Annual Department of Defense (DoD) Disability Awards Ceremony was held, and employees from the Defense Commissary Agency (DeCA) and Army & Air Force Exchange Service (AAFES) were among those honored for their outstanding contributions to national security.

This annual event provides an overview of DoD disability policy and initiatives, recognizes DoD organizations for their efforts in the employment of individuals with disabilities, and highlights the accomplishments of DoD employees with disabilities and wounded, ill, or injured servicemembers. ...


'Dream Machine' Initiative Reaches $1.5-Million Mark


• PURCHASE, N.Y. — For the third straight year, PepsiCo Inc., through the Dream Machine Recycling Initiative, will make a $500,000 donation to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering career training, education and job creation for post-9/11 U.S. veterans with disabilities. With this donation, PepsiCo will have donated a cumulative $1.5 million to EBV since its Dream Machine program launched in 2010. ...


Read the complete IN THE NEWS ...

Expanding Reach, Relevance, Value and Sales — with Integrity

Army & Air Force Exchange Service Director and CEO Thomas “Tom” Shull


With a new strategic plan in hand, Army & Air Force Exchange Service (AAFES) Director and Chief Executive Officer (CEO) Thomas “Tom” Shull has quickly re-focused the Exchange on building an ever more effective benefit for patrons.

With more than a dozen objectives in his strategic plan — including repositioning and reenergizing the main store business; expanding patrons' access to a greater variety of national brands; building on specialty and convenience store strengths, while at the same time fulfilling on the potent promise of AAFES's e-commerce efforts, not to mention reducing targeted expenses — it's sure to be a busy time ahead for Shull and the Exchange.

And while it may seem like a lot to accomplish, in the hands of a director who is no longer limited by a standard two-year military tour, anything seems possible.

If the details in Shull's playbook — developed through years of civilian and military experience, and with a team of dedicated AAFES operators behind him — are followed through, the in-store and Internet energies are on target to converge in a stronger, more viable exchange benefit for all eligible patrons, and the military and installation community, at large. ...

'First and foremost, treat each other with respect and integrity.'
— AAFES Director, Chief Executive Officer (CEO) Thomas “Tom” Shull


Read the complete SHULL INTERVIEW ...

Shining a Light on Military Families' Economic Lifeline

ALA Vice President of Strategic Communications and Marketing Candace Wheeler


As a military spouse herself, and with extensive expertise in family advocacy with the National Military Family Association (NMFA), American Logistics Association (ALA) Vice President of Strategic Communications and Marketing Candace Wheeler is well positioned to advocate for the military resale benefit as the point person for the Coalition to Save Our Military Shopping Benefits.

In her dual role as spouse and executive, Wheeler said she has seen firsthand how important commissaries and exchanges are to the military community, and how they serve as lifelines for so many patrons, not just those families living overseas and in remote locations.

In this exclusive interview with E and C News, Wheeler discusses her background in family advocacy; how she hopes to inform decision-makers about the critical role resale plays in the defense community, and educate and encourage greater numbers of patrons to maximize their use of this most worthwhile benefit. ...

'The services have long recognized the importance of this benefit and often cite the military resale benefit as a critical recruitment and retention tool.'
— ALA Vice President of Strategic Communications and Marketing Candace Wheeler


Read the complete WHEELER INTERVIEW ...

Defining the Keys to Perishables and Store Success

DeCA Perishables Division Chief Joyce Chandler


E and C News recently spoke to Defense Commissary Agency (DeCA) Perishables Division Chief Joyce Chandler about the pace of change currently taking place in the Perishables area. While center store accounts for more than half of DeCA's $6 billion in sales, quality and value in the perimeter continue to be key traffic drivers, helping both divisions deliver successful patron shopping trips. ...

'What once was a clear dividing line between the Perishables and Semi-Perishables divisions is now evaporating, with initiatives now being explored to integrate categories of both chill and freeze with dry — based on how a consumer shops.'
— DeCA Perishables Division Chief Joyce Chandler


Read the complete CHANDLER INTERVIEW ...

Getting the Product Customers Want 'Across the Enterprise'


Since taking over as vice president (VP) of the General Merchandise Group 3 (MG3) of the Navy Exchange Service Command (NEXCOM) two years ago, Art Burke and his Planning and Replenishment team have worked diligently to improve the exchange's supply chain and logistics, by reducing out-of-stock situations and optimizing replenishment methods to ensure that NEXCOM patrons — whether visiting exchanges Stateside, overseas or Ships Stores — are getting the product they want, when they need it.

In this exclusive interview with E and C News, Burke discusses the role of the Replenishment and Supply Chain Group. ...

'There is a weekly replenishment snapshot report that the planners use to find the not-in-stock (NIS) causes and fix any problems at the root. We have discovered the largest cause of NIS at our stores is vendor fill rate.'
— NEXCOM Vice President (VP), Replenishment and Supply Chain, Art Burke

Read the complete BURKE INTERVIEW ...

DeCA VITAMINS AND SUPPLEMENTS — Vogelweh AB, Germany, Commissary Department Profile:


Serving a 'Health-Conscious Group of People'


Posting strong double-digit dollar volume increases during fiscal 2012, the Vogelweh AB, Germany, Commissary's vitamins and supplements department serves what Store Manager Gissell E. Horde described as a “very active, mission-oriented and health-conscious group of people,” who are a part of the region's Kaiserslautern military community.

Horde described this community — largely composed of U.S. Army and Air Force personnel and their families — as “unique because it represents the largest population of Americans outside the United States, and they want and trust the American brands we offer to enhance their families' nutrition.”

The store manager reported robust sales in the 832-square-foot department during the past fiscal year, with both vitamins and supplements scaling the $100,000 sales threshold. ...




'Smart' Car for Lucky Winner of Welch's Contest


• JB PEARL HARBOR-HICKAM, Hawaii — On Nov. 29, Army & Air Force Exchange Service (AAFES) Hickam Exchange shopper Nurjan Sakagawa was presented with a 2013 Smart Car, which she won in Promotions- In-Motion's SmartCar Sweepstakes sponsored by Welch's.

Sakagawa, a homemaker, beat out thousands of other contestants who entered the Welch's-sponsored car giveaway throughout the U.S. More than 2,000 entrants at Hickam Exchange, and 4,000 Hawaii-wide, entered the contest. The vehicle, festooned in a colorful and distinctive Welch's Fruit Snacks car wrap, is valued at approximately $13,500. ...


Subway Launches Program Honoring Wounded Warriors


• MILFORD, Conn. —  On Nov. 10, the Subway restaurant chain launched a national program honoring veterans through a partnership with the Wounded Warrior Project (WWP).

The partnership supports the WWP's vision to foster the success of wounded warriors, helping to recognize this segment in Subway locations nationwide. ...


AAFES, Mars and MillerCoors Team Up in Ford Truck Giveaway


• DALLAS — Mars Combos and Miller Beer teamed up to give away two Ford F-150 trucks at Army & Air Force Exchange Service (AAFES) stores in the “Truckin' Into Summer” contest in fiscal 2012.

Entrants from Fort Hood, Texas, and JB Elmendorf-Richardson in Anchorage, Alaska, were chosen as the CONUS and OCONUS winners, respectively, from more than 4,000 online submissions. Each winner received a $24,500 check toward their new truck. ...


Read the complete NEWSMAKERS ...

• Fiscal YTD 2012 Resale Totals
• NEXCOM Worldwide Exchange Sales - October 2012 vs. October 2011 with % Change
• MCX Military Clothing Sales - October 2012 YTD vs. October 2011 YTD
• DeCA Sales by Area - October 2012 vs. October 2011 with % Change
• AAFES Specialty Store Sales - October 2012 vs. October 2011 [And % Change]
• AAFES Direct Sales by Region - October 2012 vs. October 2011

Click Here for “RESALE SNAPSHOT” Totals