DeCA Director and Chief Executive Officer (CEO) Joseph H. Jeu, SES
Adapting to unprecedented budget constraints and changes in patron grocery shopping expectations, the Defense Commissary Agency has long earned patrons' trust as a valued non-pay benefit that puts quality in patrons' shopping carts and dollars back in the pockets of servicemembers and their families.
DeCA Director and Chief Executive Officer (CEO) Joseph H. Jeu, however, takes none of that for granted as he navigates the agency's path forward amidst a maze of challenges — embracing risk, innovation, and grocery retail evolution on one side, with refining processes, responsiveness and structure, and attaining the highest level of fiscal stewardship in government, on the other.In this exclusive in-depth interview, the DeCA director explained to E and C News the thinking that guides the decisions and direction the agency is now taking toward forging the most relevant and cost-effective benefit it can envision. ...
'The bottom line is we must remain relevant, reliable
and responsive to the needs of our shoppers —
now and in the future — regardless of when, where
or how they shop. To succeed, we must manage our
business and base our decisions on real-time data
and analytics, taking calculated risks with a sense of
urgency, in providing consistent, standardized service
— whether that service is delivered in a “brick-and-mortar” facility or a preorder/prepay module for
curbside pickup or on-site sale. And we must do it all
within a climate of shrinking budgets as we pave our
— DeCA Director and Chief Executive Officer (CEO) Joseph H. Jeu, SES
Read the complete JOSEPH H. JEU Q&A ...
DeCA Executive Director, Sales, Marketing and Policy Group, Rogers E. Campbell, SES
In this exclusive interview with E and C News, Rogers E. Campbell, SES, executive director of the agency's Sales, Marketing and Policy Group, looks ahead to a new raft of sales and marketing initiatives, including the shift to facing-specific planograms, and “re-imagining” the chill and dairy areas.
New ways of doing business are also picking up considerable steam with fresh club-pack/bundle opportunities, new store formats, curb-side pickup and mobile and online ordering.
Meanwhile, for Guard and reserves who live farther from the gate, Campbell — a former Army captain — is excited to roll out an enhanced Internet ordering system to bring improved savings to these patrons at their more remote duty stations.
To capitalize on all these efforts, and tie them together with an identity that reinforces the perception of DeCA as military patrons' first choice for groceries, Campbell also discusses a fresh DeCA branding program, and the close partnership with industry needed to build a better benefit for 21st-century commissary patrons. ...
'We are also working to understand our customers' perception of the DeCA
brand. We expect to develop and create a definitive awareness of the commissary
benefit in our patrons' minds. We want to establish a clear understanding of what
we are and what we stand for as a non-pay compensation benefit, and then compare
the value association to other grocery shopping alternatives.'
— DeCA Executive Director, Sales, Marketing and Policy Group, Rogers E. Campbell, SES
Read the complete ROGERS E. CAMPBELL INTERVIEW ...
DeCA Store Operations Group Executive Director Keith Hagenbuch, SES
Since taking over as Defense Commissary Agency (DeCA) Store Operations Group executive director, Keith Hagenbuch has been tasked with refining store operations systemwide as part of the agency's transformation into what it calls the Commissary Benefit 2020.
No other initiative has been more expansive or arduous, perhaps, than Commissary Levels of Authorized Standardized Services (CLASS), which was implemented and deployed by Hagenbuch's group with the collaborative efforts of multiple DeCA branches and divisions.
In this exclusive interview with Exchange and Commissary News, Hagenbuch talks about his goal of full deployment of the CLASS concept across all 247 commissaries, transformational change, sharing best practices, and identifying potential opportunities to improve, as well as other efforts and initiatives to drive efficiencies in the ways DeCA does business. ...
'“CLASS,” Job Aids
— the visual aids
that break down
each process and
task into simple to
understand steps —
of consistency and
efficiencies, and truly
polished and refined
each and every task we
perform at store level.'
— DeCA Store Operations Group Executive Director Keith Hagenbuch, SES
Read the complete KEITH HAGENBUCH Q&A ...
DeCA Business Development Directorate Director Tracie Russ
The full gamut of commissary positions she has held — from cashier to store director, to commissary management specialist, to executive assistant and business development director — have all in some manner shaped and prepared Tracie Russ for her present role as director of the Defense Commissary Agency's (DeCA) Business Development Directorate.
According to Russ, these experiences have given her “unique opportunities and insight” into leading the Business Development Directorate and its e-Commerce and Shopper Insights divisions — headed by Gordon Jones and Mark Simpson, respectively — as they seek to identify the changes, and provide the solutions that will ensure the commissary benefit remains relevant to its patrons in the future. ...
'With respect to challenges, we expect the usual challenges associated with the
rollout of a new project. Our intent is to use a commercial off-the-shelf (COTS)
software package; our goal is not to “DeCA-tize” or change the COTS product, but
instead use processes and practices already being used in retail. By doing this, we
can deploy the package faster and more economically than anything we'd have to
spend man hours and funds to customize. We know there are many pieces and parts
of the project, and it's worth navigating through a measure of the unknown to take
our delivery of the commissary benefit to the next level that our patrons deserve.'
— DeCA Business Development Directorate Director Tracie Russ
Read the complete TRACIE RUSS INTERVIEW ...
Vice President Merchandising Group 2 (MG2) Pat Igoe
Pat Igoe, vice president of the Navy Exchange Service Command's (NEXCOM) Merchandising Group 2 (MG2), oversees a number of the exchange service's highest-velocity categories, including beer and soda, pet food and supplies, Sight & Sound and health and beauty care (HBC). The military resale veteran prides herself on delivering value and superior service to Navy servicemembers and families, saying “there is no customer more deserving.”
As NEXCOM embarks on its new 'A Better You' program, Igoe outlined to E and C News the programs and initiatives that will help keep MG2 on the road to success in fiscal 2013. ...
'No one achieves greatness alone. I believe teamwork is the key to success. I
communicate our goals and my vision with my team regularly and seek their input
on how to reach these goals together. I place great emphasis on developing and
maintaining strong relationships with all our partners, both internal and external.'
— Vice President Merchandising Group 2 (MG2) Pat Igoe
Read the complete PAT IGOE INTERVIEW ...
AAFES SUMMER BEVERAGE PLANS —
Hot Category Embraces Steamy Weather
In response to an oppressively hot summer — which the National Climatic Data Center characterized as the third warmest on record — non-alcoholic beverage sales in Army & Air Force Exchange Service (AAFES) venues were generally outstanding during this season in 2012.
And with another summer scorcher in the forecast, the Exchange is focused on being its customers' top beverage destination during the hot months ahead.
According to Vicki Venables, senior buyer responsible for nonalcoholic beverages in the exchange service's Sales Directorate (SD), sales of these beverages refused to remain bottled up last year due to the rising temperatures.
“It was an unusually hot summer in 2012 across the country, and people tend to buy more beverages to keep hydrated,” she noted, although soda sales continued to slide. ...Read more AAFES SUMMER BEVERAGE PLANS...