ECN CoverE and C Commissary News

Highlights of June 2012 Issue



Brig. Gen. Francis L. Hendricks, USAF


AAFES Commander and Chief Executive Officer (CEO) Brig. Gen Francis L. “Fran” Hendricks, USAF, has been around exchanges and commissaries his entire life. He gained his first acquaintance with military stores as the son of a senior NCO; he has used them during his 32 years of active duty; studied them as part of a study he led at the Defense Advanced Research Projects Agency (DARPA); and most recently helped fine-tune and direct the Exchange as the Army & Air Force Exchange Service's (AAFES) longest-tenured deputy commanding general (DCG)/vice commander, and now as AAFES's final uniformed commander. “I don't know life without it,” he said, and for good reason.

Shortly prior to the anticipated hand-off of command of the Exchange helm to its first civilian director, and with five years of service as DCG, Hendricks gave E and C News his unique perspective on the importance of continuity of leadership at the Exchange; explains just why all eligible patrons shouldn't have to forego their exchange benefits, and expands upon the strategic focus necessary to ensure they won't have to worry about losing them.

'We are a key member of the military community. We all have our hands on the rope, and we all need to keep pulling in the same direction.'
— AAFES Commander and CEO Brig. Gen. Francis Hendricks, USAF


Read the complete HENDRICKS INTERVIEW ...



AAFES Names Retail, Business and Restructuring Expert Tom Shull
As First Civilian Director


• DALLAS — On May 23, after what it described as a rigorous process led by executive search firm Reffett Associates, Ltd., the Army & Air Force Exchange Service (AAFES) Board of Directors named Thomas C. “Tom” Shull, as the Exchange's first civilian director/chief executive officer (CEO). ...


Vollrath Takes On Readiness and Commissary Oversight As PDASD, R&FM


• WASHINGTON — Late in March, Lt. Gen. Frederick E. Vollrath, USA (Ret.), joined the ranks of the Senior Executive Service (SES) and was sworn in as principal deputy assistant secretary of defense (PDASD), Readiness and Force Management (R&FM). Vollrath is the first senior executive to be formally appointed to this new position. ...


Dillon Appointed Director, Semper Fit And Exchange Services Division


• QUANTICO — William C. Dillon was appointed director of the Semper Fit and Exchange Services (MR) Division of the Marine Corps' Manpower and Reserve Affairs Department, the resource and program sponsor overseeing the Marine Corps Exchange (MCX), effective April 22. ...


2013 NDAA Spotlights 'Fiscal Sanity,' Sustainable Buying


• WASHINGTON — Working swiftly on the 2013 National Defense Authorization Act (NDAA), the House Armed Services Committee (HASC) released its markup May 8, less than six weeks after the bill's March 29 introduction, and the full House quickly followed suit, approving H.R. 4310 on May 18, by a vote of 299-120. ...


Read the complete IN THE NEWS ...


• MCB CAMP PENDLETON, Calif. — On May 3, a new 147,000-square-foot Marine Corps Exchange (MCX) opened here near the installation's main gate. As the ribbon was cut on the new facility, Marines, Sailors, retirees and their family members were introduced to what has been referred to as the largest shopping experience in the Marine Corps. The Camp Pendleton MCX is the 12th MCX Main Store to undergo a brand transformation, as part of the MCX recapitalization master plan. Cindy Whitman Lacy, Headquarters Business Operations chief operating officer (COO), added, “The MCX brand is not merely about the tangible facility, it's also inclusive of the intangible customer touchpoints and conveniences and delivering a consistent, branded service experience.”

The new facility now takes on the role of the installation's Main Exchange, supplanting the older “Mainside Exchange,” which dates back to the mid- 1960s, but will continue to serve patrons in a supplementary role focusing on convenience. Sales for the grand opening weekend, May 3-6, topped $1.2 million. The grand opening day's sales were an MCX grand opening record of over $550,000. ...

Read more CAMP PENDLETON ...



AAFES COO Howard Receives Diversity Award


• DALLAS — Army & Air Force Exchange Service (AAFES) Chief Operating Officer (COO) Michael Howard was one of two 2012 winners of the Texas Diversity Council (TXDC) Champions Diversity Leadership Award. ...


DeCA's Enein Wins Blackwell Leadership Award


• RICHMOND, Va. — The Defense Commissary Agency (DeCA) named Mohamed Aboul Enein, who is the deputy store director at the Cairo, Egypt, Commissary, the winner of the Blackwell Leadership Award for 2011. The award to Enein was announced during ceremonies here at the 2012 DeCA and American Logistics Association (ALA) Commissary Roundtable event. ...


Honolulu Donates 'Retired' Buses for NEX Shuttle Service


• JB PEARL HARBOR-HICKAM, Hawaii — The Navy Exchange Service Command (NEXCOM) is set to receive eight retired city buses from the City and County of Honolulu, which the exchange service plans to use for a shuttle service for military personnel at JB Pearl Harbor-Hickam, Hawaii. ...


Read the complete NEWSMAKERS ...

Vendor Partners Come Together For 'Mission Summer'
To Help Military Families


Looking to build on the momentum created by the inaugural “Operation Giveback” in December 2011, the participating American Logistics Association (ALA) member companies are hoping to make the “Mission Summer” gift drive — which will take place June 29-July 1 — an even bigger success.

Although the most recent holiday season's “Operation Giveback” was hailed as a success (see E and C News 1/12), Exchange Council Co-Chair Marty Johnson, sales director, Government Sales Division, E.&J. Gallo Winery, said he was not content to rest on any laurels. “We went over the pain points from the previous event to see where we could improve. Better timing and working ahead are two of the lessons we learned,” Johnson said. Marcia Doyle, the retail national sales lead for military exchanges at Coca-Cola Refreshments, is the ALA Exchange Council's event coordinator for the Mission Summer campaign.

The 10 Army & Air Force Exchange Service (AAFES) stores that participated in the first Operation Giveback — Fort Bragg, N.C.; Fort Hood, Texas; Fort Campbell, Ky.; Fort Lewis Exchange JBLM Lewis-McChord, Wash.; Fort Bliss, Texas; Wright- Patterson AFB, Ohio; Lackland Exchange, JB San Antonio, Texas; Scott AFB, Ill.; Nellis AFB, Nev.; and Tinker AFB, Okla. — have once again stepped up to bring the the summer event to their stores' patrons.

Operation Giveback allows patrons to take advantage of discounts on merchandise across all Exchange categories, with certain display areas in featured exchanges highlighted by Operation Giveback signage. ...


Focus on Healthy Foods, Top Brands Drives Purchasing Decisions


As a category buyer for Health and Beauty Care (HBC), including deodorants, hair care products, ethnic hair care products, sports nutrition, vitamins, supplements and first aid products, Janet Berry plays an influential role in the Defense Commissary Agency's (DeCA) mission to offer patrons the most appropriate product mix in these categories and be a nutritional leader in the defense community.

“DeCA is fully aware that the servicemen and women we serve are required to be physically fit, and we understand that staying in shape means making smart dietary choices each and every day,” Berry said. “We do our part by ensuring that our stores have a good selection of healthy dietary choices, thus making the healthy choice the easy choice.”

In addition to regular category management responsibilities, Berry said, DeCA also works with the Department of Defense (DoD) and other military services as one of the conduits for the food and nutrition portions of their fitness programs. “We are in the initial stages of coordinating a program with the Air Force dieticians to allow their personnel access to our stores to conduct in-depth tours and educational dietary programs,” Berry noted. ...

Read more DeCA VITAMINS ...

• NEXCOM Total Exchange Sales
• MCX Retail Sales (March 2012 vs. March 2011, (% Change))
• DeCA March Sales By Area (2012 vs. 2011 (% Change))
• DeCA March Sales, Five Year Trends (FY 2008-2012)
• AAFES Specialty Stores Direct Sales By Region (March 2012 vs. March 2011, (% Change))

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