From electronics components to new furniture and cookware, Army & Air Force Exchange Service (AAFES) stores offer customers just the right merchandise to turn any dwelling — inside or outside the gate — into a “real” home during this festive season.
Three Sales Directorate (SD) buyers handle these areas for The Exchange: Randy McKinley oversees bedroom items; Stacy McIntosh is responsible for furniture and home items; and Marco Castro handles housewares, bakeware, cookware and storage items.
“As our customers make plans to entertain for the holidays, there are several areas of the home they frequently purchase for,” McKinley noted. “Sleeping accommodations are usually one of the first things to come to mind, and a good mattress is a great place to start.”
McKinley said that AAFES incorporates “lowest-price-of-the-season” sales and often offers gifts with the purchase of bedding items, such as Keurig single- serve coffee machines, televisions, digital cameras, and tablets. ...Read more AAFES HOLIDAY BUYING ...
NEXCOM HOLIDAY BUYING/CONSUMER ELECTRONICS:
Cameras, Computers Ride Promotional Wave
Scott Meyer, the Navy Exchange Service Command (NEXCOM) divisional merchandise manager (DMM), Consumer Electronics, said that key promotions for the second half of fiscal 2013 start with NEXCOM's two-week Sight and Sound event in mid-September, and include the popular “Navy Blue Weekend,” better known throughout U.S. retail as the weekend including “Black Friday” on Nov. 29.
NEXCOM also provides several promotional periods of zero-percent financing for computers, cameras, televisions, and home theater systems. One recent promotion, held May 15-28, allowed customers who purchased an individual computer, TV, home theater system or camera bundle valued at $699 or above using a Military Star Card to receive a no-downpayment option, with no interest and no payments for 18 months.
“Most product-specific promotions are initiated by the manufacturer and typically include a bundle discount when an extra lens is purchased at the same time with a DSLR camera, or, for example, a 'free-with-purchase' incentive for a tablet purchase,” Meyer noted. “And, of course, some of the best promotions happen when the manufacturer decides to lower price points either through limited-time 'instant rebates' or by directly reducing our product costs.” ...
“Our brokers play a key role in our
store locations. They are assisting
customers in making selections by
way of offering product knowledge
with in-store demonstrations during
key selling times, setting up displays,
and in general, assisting our
locations and associates to make
sure that our customers' shopping
experience is more enjoyable.”
— NEXCOM Divisional Merchandise Manager, Consumer Electronics, Scott Meyer
Read more NEXCOM CONSUMER ELECTRONICS ...
NEXCOM HOLIDAY BUYING: PREMIUM AND HOLIDAY CANDY —
Contemporary Packaging, Strong Promotions
From Peanut Butter Santas to new types of Peeps, novelties and refinements on gourmet candy bags, luxury gift boxes and bars, there is always something new and enticing for patrons of the Navy Exchange Service Command (NEXCOM) when it comes to holiday candy.
NEXCOM begins placing orders for holiday candy during the March to May time frame, and among the trends Buyer Lorel Taylor is seeing are “a lot of contemporary packaging concepts, i.e., stripes, polka-dots and brighter colors than the traditional red and green.”
Taylor, who handles Candy, Nuts and Seasonal Gifts, said most of the exchange's major vendors are providing giftable items within the candy segment, such as extra-large offerings which include 5-lb. Hershey's bars, 2-lb. Reese's 2-packs, and 2-lb. York Peppermint Patty giftable candies. ...
“Focus on the strong growth segments and new pack
types, and on items that are multi-functional — both
giftable, and for personal consumption — which
lend themselves to repeat purchases in season.”
— NEXCOM Buyer Candy, Nuts and Seasonal Gifts Lorel Taylor
Read more NEXCOM PREMIUM AND HOLIDAY CANDY ...
AAFES BACK-TO-SCHOOL/STATIONERY —
Fashion Drives Traffic and
Sales Amid Busy BTS Season
The importance of establishing a properly stocked and merchandised Back-To-School (BTS) assortment is a key element for the Army & Air Force Exchange Service (AAFES) in its efforts to increase foot traffic and drive potential new business. To optimize this opportunity, AAFES Stationery and School Supplies Buyer Melissa Mick said the exchange service's strategy for BTS is to create a “one-stop” shopping experience that can impact other categories as well.
“We instruct store personnel to place all BTS stationery and office supply displays in one location at the front of the store,” Mick said. “We also instruct them to cross-merchandise additional categories of products within this location such as thumb drives, laptop cases, hand sanitizers, storage bags and facial tissue, to name a few. This strategy not only lets the customer know we are in the BTS business, it also helps drive 'add-on' sales.” ...Read more AAFES BACK-TO-SCHOOL/STATIONERY ...
DeCA VITAMINS AND SUPPLEMENTS:
Helping Patrons' Journey
To Better Health
The Defense Commissary Agency (DeCA) continues to play an important role in encouraging sustainable healthy lifestyles among the military community. That effort, said Janet Berry — one of the agency's two buyers between whom Health and Beauty Care (HBC) category duties are divided — involves several promotions tied to healthy eating initiatives, as well as working alongside programs such as the Healthy Base Initiative (HBI) and Operation Live Well, which are designed to improve the health and wellness of servicemembers and their families.
“As part of that community, we are personally charged with serving our patrons by ensuring their commissary benefit includes an abundance of fruits and vegetables, tasty whole-grain choices, lean sources of protein including meat, poultry, fish and seafood, low-fat and fat-free dairy, plus diet, sugar-free, gluten-free and organic versions of most major foods,” Berry said. “By doing that, we help our patrons' journey to better health.”
As a member of HBI's core working group, DeCA will be working with other core members such as the Department of Defense Education Activity (DoDEA), the exchanges, health affairs and DoD's Military Community & Family Policy's (MCFP) Office of Military Community Outreach and Resale Activities and Nonappropriated Fund Policy Office to support HBI's ultimate goal of creating an environment in the military community that encourages sustainable healthy lifestyles. ...Read more DeCA VITAMINS AND SUPPLEMENTS ...
Wounded Warriors, Patrons Enjoy Monster Thrills
FORT GORDON, Ga. — Vaughn Gittin Jr., a Monster Energy ambassador and a professional “drifter” who currently competes in the Formula D series in his 2013 Monster Energy Nitto Tire Ford Racing Mustang RTR, traveled here on May 12 to delight troops and their families with one of his signature “Smokeshows.”
Gittin gave rides to Fort Gordon servicemembers in the Monster Energy Nitto Tire Ford Mustang RTR, and fellow Formula Drift driver and Drift Alliance teammate Ryan Tuerck gave rides in the Gotta Have it Green Mustang RTR Spec 2. ...
AAFES Talks 'Economic Opportunities' with Dallas Mayor
DALLAS — The Exchange has been in the spotlight in Texas recently, particularly in Dallas and San Antonio, where local officials and media have taken notice of the Army & Air Force Exchange Service's (AAFES) significance to local hiring and business.
Dallas Mayor Mike Rawlings (left) and Michael Immler, senior vice president (SVP) of AAFES's Strategic Plans and Partnerships Directorate, discussed the Exchange's impact on economic development opportunities at a City of Dallas “Grow South” event. The South Dallas revitalization initiative is currently entering its second year, with a focus on developing economic business opportunities that deliver a return on investment (ROI). ...
Country Music Star Bryan 'Wows' NEXCOM Patrons
NAS OCEANA, Va. More than 1,000 fans turned out at the Navy Exchange here to meet country music star Luke Bryan, and hopefully get his autograph during his appearance in the store, May 17....