ECN CoverE and C Commissary News

Highlights of July 2012 Issue

Armed Forces Marketing Council President Thomas T. “Tom” Gordy


Preserving Military Families'
'PRICELESS' Benefits


From a NEXMart across the highway from the Pentagon, Tom Gordy — now the president of the Armed Forces Marketing Council (AFMC) — watched the smoke rising from one side of the still-smoldering headquarters of the Department of Defense, following the attacks of 9/11. At that moment he resolved to pursue an idea whose roots had been spreading in his mind: to join the armed forces. Since that world-altering day, his career has become all the more devotedly linked with advocacy for the quality of life (QoL) of military servicemembers, Guard, reserves, retirees and their dependents.

He remains to this day a Navy Reserve officer, however, his time on active duty has taken him downrange where troops, airmen, sailors and other patrons in the theater of combat often say they see the resale benefit at its bravest and most essential.

His knowledge of military quality of life and its place in both the corridors of power and the lives of military families grew dramatically beginning in 2001, when he worked as communications director and chief of staff for two successive members of Congress in Virginia, and further expanded on the military side, while he was legislative affairs officer to Army Chief of Staff Gen. Ray Odierno, USA, who was then commander, Multi- National Forces in Iraq.

The AFMC mission, it's clear, fits Gordy to a “T,” which goes part of the way to explaining the Council's “laser-like focus on the benefit.” In this exclusive interview, Gordy digs deep into the issues that are at the forefront of his and resale's collective mind.

'Commissaries and exchanges provide that sense of community, security, and economic stability for our military families no matter where they are in the world. It is difficult to put a price tag on that, but that is the beauty of this benefit.'
— Armed Forces Marketing Council President Thomas “Tom” Gordy


Read the complete GORDY INTERVIEW ...



'COMING HOME': Army Veteran Shull Sets AAFES Sights
On Greater Heights, Performance


• DALLAS — In a June 14 ceremony, concurrent with the Army & Air Force Exchange Service's (AAFES) celebration of the Army's 237th birthday, Thomas C. “Tom” Shull was introduced to employees as the exchange service's new civilian director and chief executive officer (CEO).

Shull, who was announced by the AAFES Board of Directors as the Exchange's director-to-be on May 23 (see E and C News 6/12), was formally introduced to employees by AAFES's vice commander Brig. Gen. Francis “Fran” Hendricks, USAF, who took the reins of the Exchange at the end of March as the last uniformed commander in its 117-year history to-date.

'I had long hoped to find a way to leverage my civilian business experience for the benefit of military families. I was humbled when offered the opportunity to join the Exchange team.'
— AAFES Director and CEO Thomas C. “Tom” Shull

Read the complete COMING HOME ...


Senate Confirms Conaton as USD for P&R

• WASHINGTON — The Senate on May 24 confirmed Erin Conaton as under secretary of defense (USD) for Personnel and Readiness (P&R). She succeeds Dr. Clifford L. Stanley, who announced his resignation Oct. 27, 2011.

Dr. JoAnn Rooney, principal deputy under secretary (P&R), had served as acting under secretary since Stanley's departure. Stanley had held the office from Feb. 16, 2010.

During Senate Armed Services Committee (SASC) hearings on March 29, Conaton answered a range of questions including several regarding military quality of life and military resale. Lawmakers had prefaced their queries by noting that commissaries and exchanges are significant quality-of-life components for members of the active and reserve forces and their families. ...

Read more CONATON ...

• DeCA Year-To-Date Transactions and % Change from April 2011
• Veterans Canteen Service — April Retail Sales — 3-Year Trend 2010-2012
• DeCA Sales By Area — Year-To-Date April 2012 — 2012 vs. 2011, (% Change)
• AAFES Direct Sales By Region — Year-To-Date April 2012
• DeCA April Sales, 10 Years: Fiscal 2003-2012

Click Here for “RESALE SNAPSHOT” Totals