ECN CoverE&C Commissary News

Highlights of August 2011 Issue

NEXCOM: NS Norfolk, Va.,
Tactical Department Profile


Accessories, Lighting Products Illuminate Tactical Category

The tactical department at NS Norfolk, Va., is red hot these days, and two of the segments that are fueling this surge are accessories and lighting products, which now represent 42 percent of the overall category. To ride that momentum and meet the needs of its patrons, the store has expanded its assortment of accessories and lights for fiscal 2011. Read more...



'Revving Up' Grand Opening

• FORT BLISS —  The Dr Pepper Snapple Group had a significant presence at the commissary opening here on June 29, with special displays that “revved” up the special day for patrons. ...


Military Sales Team Wins 'Top Team' Award

• ATLANTA —  During the Procter & Gamble (P&G) annual North America sales meeting on June 9, the P&G Global Military Team was recognized as the 2011 P&G “Top Team” for the successes it recorded in volume, sales and organizational development. ...


Navy Exchange Welcomes Tuskegee Airmen

• NS NORFOLK —  On June 30, Watt/Spohn Universal (WSU) sponsored the appearance of the Tuskegee Airmen at the base's Navy Exchange Service Command (NEXCOM) main exchange. ...


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MCX Tactical/MCSS — Communication Is Key

Tactical gear and accessories continue to be strong sellers at Marine Corps Exchange (MCX) outlets. The categories pack a powerful punch, providing Marines all they need to be properly prepared for combat. Marine Corps Military Clothing Sales Store (MCSS) sales activity in 2011 has built on recent years of double-digit growth with solid percentage increases.  Read more...

AAFES Tactical — Goals Remain the Same As Battlefield Changes

In a category that is highly sensitive to troop movements and deployments, it comes as no surprise that the military drawdown in Iraq, and the overlapping 2010 buildup in Afghanistan, affected overall tactical category sales in Army & Air Force Exchange Service (AAFES) stores during that period. Economic factors, however, may have had an even greater impact. But no matter the trend of the time, AAFES's tactical and uniform departments are on a mission to continually improve the way they deliver vital products to troops inside and outside the theater of combat.  Read more ...

• AAFES Total Retail Sales — MAY 2010/2011
• DeCA May 2011 Sales vs. May 2010 by Region
• NEXCOM Total Exchange Sales — May 2011 vs, May 2010, with % Change
• Coast Guard Exchange System (CGES) Regional Sales — CONUS vs. OCONUS
• Marine Corps Exchange (MCX) Regional Retail Sales — CONUS vs. OCONUS

Click Here for “RESALE SNAPSHOT” Totals

ECN Cover


Highlights of the September 2011 Issue


Penguin Awards — Frozen Food Month
Sparks Winning Commissary Displays


The annual March Frozen Food competition, sponsored by the National Frozen & Refrigerated Foods Association (NFRA), once again has proven to be a winner for Defense Commissary Agency (DeCA) commissaries.

Nine commissaries won a total of 12 Military Commissary Golden and Silver Penguin awards spread out among five different categories. In addition, the trade organization also recognized a military sales agent with a Gold award.

Judges looked for the best efforts put forth in the creation of store displays by participating commissaries and their merchandising teams and partners. Read more...



Resale's Long Tradition of Military Spouse Hiring Growing Stronger

• WASHINGTON —  Against the backdrop of recent high-profile Department of Defense (DoD) initiatives to foster career opportunities for military spouses, exchanges and commissaries still continue to be the employment resource of choice for a large segment of military family members and retirees, especially those seeking transferability when active-duty family members deploy. ...


Clayton Named NEXCOM Human Resources SVP

• VIRGINIA BEACH —  In early August, the Navy Exchange Service Command (NEXCOM) appointed Robert (Bob) J. Clayton as Senior Vice President (SVP) of Human Resources (HR). Clayton will oversee human resources functions under NEXCOM's aegis, including its Navy Exchange network of stores, Navy Lodges, the Ships Store Program and the Uniform Program Management Office (UPMO). ...


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DeCA Profile — Aviano AB, Italy, Commissary Beverage Department


Keeping a steady hand on the throttle and staying in-stock, as sales of soft drinks accelerate is job No. 1 at the Aviano AB, Italy, Commissary beverage department.

Store Director Ron Foster observed that soft drink dollar volume has accelerated at the 37,978-sq.-ft. commissary, in particular during 2011. In fiscal 2010, total non-alcoholic beverage sales at the store were $1.78 million with total unit sales of 987,445. For the current fiscal year, through May 31, volume totaled $1.24 million on unit sales of 692,111 — an increase of 4.4 percent in average monthly sales versus fiscal 2010.  Read more...

DeCA Pet Department — No Bones About DeCA Pet Successes


Pets are a unique part of any family, and are especially popular among military families despite the frequent deployments active-duty servicemembers experience. Per person, the military community has been reported to spend more on their pets than their counterparts outside the gate. It comes as no surprise, then, that with this interest, pets are also big business in Defense Commissary Agency (DeCA) stores, and a fact that was recognized with a major agency campaign last year.

Sales continued to move upward during fiscal 2010 and through the middle of fiscal 2011, bolstered by major promotions connected with this campaign.  Read more...