2013 BIG GAME
Highlights of December 2012 Issue
AAFES, DeCA Partner with OPM Veterans Employment Program
DALLAS, FORT LEE — As part of an ongoing effort to recruit and hire
veterans, the Army & Air Force Exchange Service
(AAFES) and Defense Commissary Agency (DeCA)
have each teamed with the Feds Hire Vets program
(www.fedshirevets.gov) to highlight employment opportunities
in military and veteran communities.
Feds Hire Vets, an Office of Personnel Management
(OPM) initiative, is a leading source of federal
employment information for veterans, transitioning
servicemembers, their families, federal human resources
(HR) professionals and hiring managers. The Navy Exchange Service Command (NEXCOM); the
Marine Corps Exchange (MCX), via the Semper Fit and Exchange Services Division; the Coast Guard
Exchange (CGX) and the Veterans Canteen Service
(VCS) are already participants in the Feds Hire Vets
GNC, Wounded Warrior Project Partner for Seventh Annual Golf Event
SEWICKLEY, Pa. — GNC Holdings, the industry's largest
specialty retailer of health, wellness
and sports nutrition products, announced
it would partner with the
Western Pennsylvania Committee
of the Wounded Warrior
Project as lead sponsor of the
organization's seventh annual
The event is scheduled for
Sept. 17, 2013, at the Diamond
Run Golf Club in Sewickley, Pa. The charity event benefits severely wounded servicemembers,
raises public awareness and funding to help veterans overcome
the limitations of their injuries or disabilities, and assists them
in making the transition back to civilian life. To date, GNC
has helped raise more than $479,000 to support the
Wounded Warrior Project's programs and services. ...
NEXCOM Buyers' Responsibilities Shift in
HBC, Vitamins, Tactical and Personal Care
VIRGINIA BEACH —The Navy Exchange Service Command
(NEXCOM) announced several General
Merchandise Group (GMG) category buyer
changes that take effect in February 2013.
Ivana Zelms Angela Williams Mary Margaret Caragan Grace Cook
NEXCOM's NSA Bethesda Store Opens with Flagship Flair
NSA BETHESDA — On Nov. 10, the Navy Exchange on board the
base here opened the doors to a new two-story,
150,000-sq.-ft. store that is nearly three times the size
of the old store, which generated more than $8 million
in sales in fiscal 2011.
Built to a Leadership in Energy and Environmental
Design (LEED) “Gold” standard, the long-anticipated
replacement store features both patron- and patientfriendly
enhancements, to meet the NSA Bethesda
mission and the needs of Navy family customers who
call the area home.
The facility is expected to become a preferred
shopping destination, not only for patients and tenant
commands at Walter Reed National Military Medical
Center (WRNMMC) Bethesda, but also for many
active duty military and retired military patrons in its
Read the complete IN THE NEWS ...
Ollie Bates — Military Resale Sales & Marketing Veteran
Capt. Ollie Burton Bates III, USNR (Ret.), a
beloved figure in the military resale industry
and in the communities in which he lived during
his 72 years, passed away in November.
The St. Albans, W. Va., native was held in the
highest esteem by so many who were fortunate
enough to have made his acquaintance in industry
and in life. He served on active duty in the Navy
from 1964 to 1967, and in the Selected Reserve until
his retirement from the military in 1994, and was
awarded the Defense Superior Service Medal by
the Secretary of Defense for “superior meritorious
service in a position of significant responsibility.”
Following active duty, he continued to serve the
servicemembers he loved for 40 years with leading
military resale brokers and suppliers. ...
Read more OLLIE BATES ...
Top 10 DeCA Stores by Sales Volume, Fiscal 2012 Sales
Read complete TOP 10 SNAPSHOT ...
Top 10 DeCA Stores by Area, Fiscal 2012 Sales
David O'Brien Martin,
68, a former Republican
member of the House of
Representatives who directly
preceded current Secretary
of the Army John McHugh
as representative from the
24th District in upper New
York State, passed away on
Nov. 20. ...
Read more DAVID O'BRIEN MARTIN...
'Taking Great Pride' In New Role
Paula Lewis, the Defense Commissary Agency's
(DeCA) Semi-Perishables Division chief since
July, recently added her own 30 years of commissary
experience to the Sales Directorates' (SD) considerable wealth of expertise.
With store support, improving savings
and growing sales top of mind, the Air Force
Commissary Service (AFCOMS) and DeCA
veteran relishes the new challenges she faces.
“In my previous experience as a store director
at numerous stores, I can remember
receiving inquiries from patrons as to why
we don't carry certain products or why we
don't have more variety,” she said. “Now, in
the Sales Directorate (SD), I'm able to better
understand the product selection process and
use my store-level experience to help select
the best products for our patrons.” ...
Read more PAULA LEWIS ...
Exchange Express Program Gathers Momentum
There is no indication that any moss will have
a chance to grow under the increasingly significant
rock that is the Army & Air Force
Exchange Service's (AAFES)
Retail Food division. Just when
one might think the Exchange's
food group has exhausted all new
approaches with its many recent
initiatives, it rolls down a new
path gathering momentum and
With their natural emphasis
on convenience and consumables,
the Exchange's Express
Stores have become increasingly
a focal point for the latest
innovations in food and beverages.
Year-round seasonal candy,
open-air refrigerated displays,
and new hot-to-go foods are firmly in the
spotlight in AAFES convenience stores.
“Our most recent numbers for retail food showed
a 2 percent upward trend over last year,” said AAFES
Retail Food Divisional Merchandise Manager (DMM)
David Arens. ...
Read more AAFES EXCHANGE EXPRESS ...
Premium Resurgence and Trail
Mix Meet with King-Size Growth
As it prepared to enter fiscal 2012's
fourth quarter, the Navy Exchange Service
Command's (NEXCOM) candy assortment
was showing positive sales results,
which it aimed to extend through the end-ofthe-
Following strong 4.9-percent growth in candy
and confections sales in fiscal 2011, fiscal
2012 has picked up from where the
previous fiscal year left off. According
to NEXCOM Candy Buyer Lorel
Taylor, sales through September
were up 6.9 percent.
“Currently, we are seeing a
resurgence of growth in the premium
category,” Taylor said. “We
attribute that to the performance of
Godiva and See's Candies. These
programs are also significant seasonal
Read more NEXCOM CANDY ...
RESALE SNAPSHOT — SEPTEMBER 2012
Fiscal Year 2012 YTD Totals
NEXCOM September CONUS Sales – Three-Year Trend, 2010 – 2012
DeCA Fiscal 2012 – Year-End Sales by Area [With % Change, $ in thousands]
MCX September Sales – Three-Year Trend, 2010 – 2012 [With % Change, $ in thousands]
AAFES Main and Specialty Store Sales by Month [And % Change vs. Previous Year]
ALSO IN THIS ISSUE:
- AAFES ESTABLISHES FOOD AND SERVICES DIRECTORATE, RECONFIGURES MARKETING
JACK MORRIS named SVP Food and Services
CIO GARY BURTON retires after 32 years
SVP MARKETING MAT DROMEY retires after 29 years
- RESALE RALLIES IN RELIEF AFTER HURRICANE SANDY
- RESALE-RELATED COMMITTEES POISED FOR PERSONNEL CHANGES IN 113TH CONGRESS
- EXCHANGE SERVICE PLANS REGIONAL LEADERSHIP CHANGES
- ALA 2012 WRAP: 'Outrageous Sense of Urgency'
- MILITARY RESALE INVITATIONAL:
Teeing Up to Support Military Scholarships
- DeCA PROFILE:
Fort Lee, Va., Commissary
- MCX FOOD, SNACKS AND BEVERAGES:
- DISTRIBUTION SPOTLIGHT: MDV's Winning Formula
- DISTRIBUTION/McLANE CO.: Drilling Down to Store Specifics
- AAFES HOUSEHOLD/CLEANING SUPPLIES:
Building Sales by the Single Dose
- AAFES CONSUMER ELECTRONICS:
'Outstanding' Assortment Energizes PowerZones
- NEXCOM CONSUMER ELECTRONICS:
Holiday Optimisim Spreads Cheer
- PRODUCT PARADE