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Highlights of December 2012 Issue



AAFES, DeCA Partner with OPM Veterans Employment Program


• DALLAS, FORT LEE — As part of an ongoing effort to recruit and hire veterans, the Army & Air Force Exchange Service (AAFES) and Defense Commissary Agency (DeCA) have each teamed with the Feds Hire Vets program (www.fedshirevets.gov) to highlight employment opportunities in military and veteran communities.

Feds Hire Vets, an Office of Personnel Management (OPM) initiative, is a leading source of federal employment information for veterans, transitioning servicemembers, their families, federal human resources (HR) professionals and hiring managers. The Navy Exchange Service Command (NEXCOM); the Marine Corps Exchange (MCX), via the Semper Fit and Exchange Services Division; the Coast Guard Exchange (CGX) and the Veterans Canteen Service (VCS) are already participants in the Feds Hire Vets program. ...


GNC, Wounded Warrior Project Partner for Seventh Annual Golf Event


• SEWICKLEY, Pa. — GNC Holdings, the industry's largest specialty retailer of health, wellness and sports nutrition products, announced it would partner with the Western Pennsylvania Committee of the Wounded Warrior Project as lead sponsor of the organization's seventh annual golf outing.

The event is scheduled for Sept. 17, 2013, at the Diamond Run Golf Club in Sewickley, Pa. The charity event benefits severely wounded servicemembers, raises public awareness and funding to help veterans overcome the limitations of their injuries or disabilities, and assists them in making the transition back to civilian life. To date, GNC has helped raise more than $479,000 to support the Wounded Warrior Project's programs and services. ...


NEXCOM Buyers' Responsibilities Shift in HBC, Vitamins, Tactical and Personal Care


• VIRGINIA BEACH —The Navy Exchange Service Command (NEXCOM) announced several General Merchandise Group (GMG) category buyer changes that take effect in February 2013.

• Ivana Zelms   • Angela Williams   • Mary Margaret Caragan   • Grace Cook


NEXCOM's NSA Bethesda Store Opens with Flagship Flair


• NSA BETHESDA — On Nov. 10, the Navy Exchange on board the base here opened the doors to a new two-story, 150,000-sq.-ft. store that is nearly three times the size of the old store, which generated more than $8 million in sales in fiscal 2011.

Built to a Leadership in Energy and Environmental Design (LEED) “Gold” standard, the long-anticipated replacement store features both patron- and patientfriendly enhancements, to meet the NSA Bethesda mission and the needs of Navy family customers who call the area home.

The facility is expected to become a preferred shopping destination, not only for patients and tenant commands at Walter Reed National Military Medical Center (WRNMMC) Bethesda, but also for many active duty military and retired military patrons in its ...


Read the complete IN THE NEWS ...



Ollie Bates — Military Resale Sales & Marketing Veteran


Capt. Ollie Burton Bates III, USNR (Ret.), a beloved figure in the military resale industry and in the communities in which he lived during his 72 years, passed away in November.

The St. Albans, W. Va., native was held in the highest esteem by so many who were fortunate enough to have made his acquaintance in industry and in life. He served on active duty in the Navy from 1964 to 1967, and in the Selected Reserve until his retirement from the military in 1994, and was awarded the Defense Superior Service Medal by the Secretary of Defense for “superior meritorious service in a position of significant responsibility.” Following active duty, he continued to serve the servicemembers he loved for 40 years with leading military resale brokers and suppliers. ...

Read more OLLIE BATES ...



• Top 10 DeCA Stores by Sales Volume, Fiscal 2012 Sales
• Top 10 DeCA Stores by Area, Fiscal 2012 Sales

Read complete TOP 10 SNAPSHOT ...

OBITUARY: David O'Brien Martin, Former Legislator, HASC Member


David O'Brien Martin, 68, a former Republican member of the House of Representatives who directly preceded current Secretary of the Army John McHugh as representative from the 24th District in upper New York State, passed away on Nov. 20. ...




'Taking Great Pride' In New Role


Paula Lewis, the Defense Commissary Agency's (DeCA) Semi-Perishables Division chief since July, recently added her own 30 years of commissary experience to the Sales Directorates' (SD) considerable wealth of expertise.

With store support, improving savings and growing sales top of mind, the Air Force Commissary Service (AFCOMS) and DeCA veteran relishes the new challenges she faces.

“In my previous experience as a store director at numerous stores, I can remember receiving inquiries from patrons as to why we don't carry certain products or why we don't have more variety,” she said. “Now, in the Sales Directorate (SD), I'm able to better understand the product selection process and use my store-level experience to help select the best products for our patrons.” ...

Read more PAULA LEWIS ...



Exchange Express Program Gathers Momentum


There is no indication that any moss will have a chance to grow under the increasingly significant rock that is the Army & Air Force Exchange Service's (AAFES) Retail Food division. Just when one might think the Exchange's food group has exhausted all new approaches with its many recent initiatives, it rolls down a new path gathering momentum and building sales.

With their natural emphasis on convenience and consumables, the Exchange's Express Stores have become increasingly a focal point for the latest innovations in food and beverages. Year-round seasonal candy, multi-point merchandising, open-air refrigerated displays, and new hot-to-go foods are firmly in the spotlight in AAFES convenience stores.

“Our most recent numbers for retail food showed a 2 percent upward trend over last year,” said AAFES Retail Food Divisional Merchandise Manager (DMM) David Arens. ...




Premium Resurgence and Trail Mix Meet with King-Size Growth


As it prepared to enter fiscal 2012's fourth quarter, the Navy Exchange Service Command's (NEXCOM) candy assortment was showing positive sales results, which it aimed to extend through the end-ofthe- year holidays.

Following strong 4.9-percent growth in candy and confections sales in fiscal 2011, fiscal 2012 has picked up from where the previous fiscal year left off. According to NEXCOM Candy Buyer Lorel Taylor, sales through September were up 6.9 percent.

“Currently, we are seeing a resurgence of growth in the premium category,” Taylor said. “We attribute that to the performance of Godiva and See's Candies. These programs are also significant seasonal performers.” ...

Read more NEXCOM CANDY ...

• Fiscal Year 2012 YTD Totals
• NEXCOM September CONUS Sales – Three-Year Trend, 2010 – 2012
• DeCA Fiscal 2012 – Year-End Sales by Area [With % Change, $ in thousands]
• MCX September Sales – Three-Year Trend, 2010 – 2012 [With % Change, $ in thousands]
• AAFES Main and Specialty Store Sales by Month [And % Change vs. Previous Year]

Click Here for “RESALE SNAPSHOT” Totals