The Air Force's share of the military alcoholic and nonalcoholic beverage market is largely driven by installation nonappropriated fund (NAF) activity managers, local policies and demographics, said Fred McKenney, the Air Force Personnel Center's chief of Air Force Food and Beverage Development.
According to McKenney, the Air Force maintains contractual agreements for the resale of non-alcoholic categories, with Coca-Cola fountain beverages, and Starbucks coffee and tea products under the “We Proudly Serve” program.
“Under the alcoholic category, each installation establishes its own nonappropriated fund purchase agreements with vendors from the local areas,” he noted. ...
When making beverage category purchases, “Managers take into consideration price points, customer demographics and preferences, as well as product availability by location,” McKenney said. ...Read more AIR FORCE BEVERAGES ...
BRANDING: Three's Company —
MCAS Miramar Adds
Brand Power to
Renovated Food Court
On March 8, MCAS Miramar, Calif., welcomed the newly renovated and reopened Flight Line Food Court. Located near the Marine Corps Exchange (MCX) main exchange and the Defense Commissary Agency (DeCA) commissary, the revamped food court gives Marines on base another valid dining option.
The renovation took several months to complete, said Mary Joe Heath, director of Food Services, Marine Corps Community Services (MCCS), MCAS Miramar.
“The MCCS at MCAS Miramar began the process of rebranding all of our foodservice operations, including both of our food courts, in August of 2012, when our current foodservice contract was modified to end in phases beginning just 30 short days later, and being completely phased out by October of 2013,” she noted.
As the date approached for the current contract to end, Heath said that the base's MCCS Director Mary Bradford created a team to tackle the challenge of replacing or closing 13 foodservice operations at MCAS Miramar. ...Read more BRANDING ...