The articles online are highlights of the most recent Military Club & Hospitality. Click here for a subscription.

MCHMilitary Club & Hospitality

Highlights of the JUNE 2016 Issue


Edelweiss Brings the Hills to Life



AFRC in the Bavarian Alps Is a Year-Round Destination

In the Garmisch-Partenkirchen area of Germany’s beautiful Bavarian Alps is the Edelweiss Lodge and Resort, a retreat that has reinvigorated the morale and well-being of weary service members since the close of World War II with a variety of activities and amenities year-round.

Nestled at the foot of Zugspitze, Germany’s tallest mountain, Edelweiss Lodge is a new, modern, multi-functional Armed Forces Recreation Center (AFRC) with 246 guest rooms, three restaurants, a snack bar, a fitness center, a wellness club with sauna, swimming pool, a hot tub and a massage therapy program.

The facility also has 17,000 square feet of flexible meeting space with the ability to conduct classified conferences and an underground parking garage. ...

Every guest room has a picture-postcard view of the Bavarian Alps, which are the scenic backdrop for winter snow sports, including a satellite ski lodge, an instruction school with private ski slope, equipment rental and restaurant.

In addition, there are 12 vacation cabins with an adjacent campground.

Outdoor activities in the warmer seasons include Alpine hiking adventures with a choice of trails to discover everything the Garmisch-Partenkirchen area has to offer from Edelweiss Resort to Reissersee and AlspiX to Kreuzeck Lift Station or St. Martin- Hütte on Kramer Mountain to ascending Wank Mountain and riding the cable car down.

“This June [24 to 26] we will celebrate our 10th year of Ride the Alps Motorcycle Rally,” said Clesson D. Allman, general manager, Edelweiss Lodge and Resort. “Over 250 adults will ride their motorcycles to Garmisch to enjoy the incredibly scenic roads and camaraderie between riders.”

Seasonally appropriate tours and recreational activities are hosted throughout the year, along with special events in observance of major U.S. holidays. ...


Having it Your Way at West Point



West Point Hamburger and FriesOne of the biggest trends in food service lately is to allow patrons to customize their meals, especially with the ever-popular burgers, wings and sandwiches. There is no better way to allow them to be in control than to provide them with a range of toppings, condiments and sauces to make their food how they like it.

Cadets and other patrons at the United States Military Academy at West Point make use of a variety of condiments and sauces to customize thei r food. “Generally, it is hard to make food for the amount of people we are preparing it for and make it the way everyone wants it,” said Kevin D’Onofrio, director of Directorate of Cadet Activities (DCA) Culinary Group at West Point. “Everyone wants a different type of flavor or spice in their food. It has to be made reasonably satisfying for everyone. The condiments play a big role in enhancing the food by adding your own flavors or sauces or condiments.”

Burgers and wings are two of the most popular items at the foodservice outlets at West Point — and the most easily customizable. “At the sports bar [First Class Club] and the Grant Hall food court in particular, I would say those are some of the higher-moving items there,” D’Onofrio said. “It is funny because everyone wants to eat healthier, at least that is what they would tell you in a conversation, but people gravitate back to what they would consider to be comfort food, or what they consider to be some- thing they want, which are burgers and wings, and fried food. As much as people say they don’t want it, they want it. We try to focus on buying the better ingredient, preparing it the better way, for the best possible price.” ...




Craft/Specialties and Imports on the Rise in NEXCOM Beer Sales



Jeff Baker, NEXCOM’s beer/beverage buyerCraft/specialty beers and imports — including products from major manufacturers — continued their sales surge during the recently ended fiscal year, helping Navy Exchange Service Command (NEXCOM) overall dollar volume in beer remain about even during an otherwise challenging fiscal 2015.

Jeff Baker, NEXCOM’s beer/beverage buyer, said that overall total beer sales during fiscal 2015 were nearly flat at 0.39 percent while unit sales fell 3.62 percent. Concurrently, domestic premium beer sales volume decreased more than 6 percent while unit sales slid more than 10 percent. In spite of all this, premium brands retained their positions as the top-selling SKUs in both units and dollar volume overall.

The importance of domestic beer brands to the overall vitality of the beer category cannot be understated according to Baker. The buyer observed that even with the sales dips, “domestic brands is still our largest beer category.” ...

Non-Alcoholic Beverage Trends at AAFES



Sharon P. Williams, the Army
& Air Force Exchange Service’s (AAFES)
buyerWhen it comes to non-alcoholic retail beverage purchases on base, Express stores are by far patrons’ top destination. Sharon P. Williams, the Army & Air Force Exchange Service’s (AAFES) buyer for this category, noted that roughly 90 percent of the Exchange’s $252.12 million in total soft drink sales during fiscal 2015 were generated by Express stores.

Express stores also generated the highest dollar volume of single-serve selections. These venues produced $146.70 million in single-serve sales, nearly 65 percent of Express store non-alcoholic beverage dollar volume during fiscal 2015. Main stores saw $22.02 million in single-serve sales, or just about 92 percent of non-alcoholic beverage sales in main stores. Williams added that 12-packs and bulk water also made up a significant portion of fiscal 2015 non-alcoholic beverage sales.

The majority of sales of AAFES’s nonalcoholic beverage assortment during fiscal 2015 came from CONUS locations. ...

Click here for BEVERAGES ...