Page 17 - mch0617_Magazine
P. 17

that we do very well,
            and it may seem kind
            of pedestrian, is we   Dragon Hill Lodge
            make our own ham-
            burger  meat. The         at a Glance:
            beef comes in. It is
            not frozen beef; it   www.dragonhillodge.com
            is chilled beef. We   General Manager: Brian Campbell
            grind our own beef;   011-82-2-790-0016
            we make our own      brian.campbell@dragonhilllodge.com
            buns. It is the best
            hamburger you can    Number of Employees: 312
            buy in Korea, if not
            Asia. It may seem    Number of Rooms: 394
            like something that   Room Nights Available: 143,810
            is  so simple,  but   Room Nights Occupied: 126,553
            when we are selling   Occupancy Rate: 88 percent
            200-300 hamburg-     Average room rate: $154
            ers per day in all of   Total Revenue: $38.8 million
            our different outlets,
            it adds up. Sirloin
            alone, we use about
                   a ton a week.”
                      Mitchell works with the kitchen staff, all of whom
                   are local nationals — except one who is a former
                   aircraft carrier cook — to learn American tastes. “It
                   doesn’t come naturally to people. When you grow up
                   eating a certain way, and somebody expects you to
                   cook something that is really foreign to you, some-
                   one has to show them the basic building blocks and
                   how they are built up and how Americans expect
                   flavors to be.”
                      He continued, “Something that we consider need-
                   ing salt, they would consider too salty. On the other
                   hand, some of their items they have, for example a
                   soybean paste, to me that tastes like concentrated
                   salt, but for them, it doesn’t taste like it is salty at
                   all. Getting products standardized and having each
                   customer come back for their favorite thing, whatever
                   it might be, to be the same level of quality each time,
                   that is the real work.”
                                                        —MCH


            JUNE 2017  |  MILITARY CLUB & HOSPITALITY                                                        17
   12   13   14   15   16   17   18   19   20   21   22