Page 24 - mch0217_BuyersGuide
P. 24
CLUB PROFILE
A CToommCitommemnutnity
Historic Patriot Club Reflects Fort Sill’s Diversity and Spirit
Christened with a name that implies a rich heritage reaching of corporate partnerships.
far back in history, the Historic Patriot Club is a relatively “The lounge is a full-service bar that offers a wide variety
recent addition to the Fort Sill community, and is committed
to remaining vital long into the future. of products, and is not limited to just Jack Daniel’s products,”
said Michael Borden, business operation chief, The Historic
The Historic Patriot Club has been open to all ranks and Patriot Club. “The JD lounge also has seven large-screen
civilians since 2002, when it transitioned from an officer’s LED TVs and a touch-tune jukebox/karaoke machine. The
club. Its name was selected through a contest asking for entries Patriot Club supports the free-ride-home program offered
that identify the new club in a way that reflects the diversity here at Fort Sill and will pay for any cab ride home within a
and spirit of the Fort Sill community. 25-mile radius.”
A cornerstone of the club’s commitment to the Fort Sill Giving the lounge a distinct and unique branded décor
community is the Jack Daniel’s Lounge. Open since the sum- are several pieces of Jack Daniel’s artwork, branded tables
mer of 2015 after about a six-month renovation, the lounge is made out of old wooden planks and several branded signs.
designed with amenities that give soldiers a local alternative to Adding to it are modern lounge chairs, etched glass tops on
food and beverage options off post, and shows the importance whiskey barrels cut in half, high-top tables made out of old
24 whiskey barrels and one signature wall made out of
old whiskey barrel staves provided by the distiller.
“Family and MWR, working with our contracting
office, solicited offers from a variety of vendors,
and Jack Daniel’s won the competitive bid,” he
said. “Their proposal met the needs of our com-
munity, and reflects the quality of service we hope
to provide to our soldiers and families.”
Although Jack Daniel’s branding is displayed
throughout the lounge, there is no corporate con-
nection. “The distiller does not own or control any
branded asset or any rights to the room, its contents
or its usage,” Borden said. “The distiller did provide
all branded materials/décor design needed for use
within the room.”
Operating hours for the Jack Daniel’s lounge are
three days a week on Thursday, Friday and Saturday,
and it serves a limited menu from 5 p.m. to 10 p.m.
on Friday and Saturday.
Another bar downstairs in the club is the Back-
MILITARY CLUB & HOSPITALITY | FEBRUARY 2017
