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Branding

CSCC Welcomes Subway

olumbus State Community College
(CSCC) in Ohio recently opened a
Cnew Subway location in its book-
store.
The college extensively surveyed
students before bringing the brand on
campus. “CSCC is very proud of its
student engagement efforts,” said John
Winpisinger, resident director for AVI
Foodsystems, the campus foodservice
provider. “The college holds many and
frequent student forums and group ses-
sions, which provide crucial feedback
to help better the college and educa-
tion experience. With food service as
an important amenity to student life,
their voices were heard loud and clear.
The overwhelming feedback was for
a Subway. It is a quality and popular
global brand that offers fresh, customized and healthy choices. fueled an amazing response and support of the new store,” he
A great fit for the fast-paced college environment.” said. “The official opening happened the following week with
Once the brand was chosen, a suitable location was needed. giveaways, sandwich specials and complimentary cupcakes.”
“In searching for an appropriate space for Subway, the college Winpisinger said that the new Subway is a great complement
felt that the Discovery Exchange Building would be a perfect to the foodservice offerings on campus. “Columbus State cur-
placement,” he said. “Prior to Subway, the space was utilized rently has a new coffee shop called SIPS, featuring a popular
as a snack shop with retail and convenience items. It already local brand in Crimson Cup. SIPS offers handcrafted hot, iced
housed the bookstore, with over 10,000 square feet of retail and frozen coffee drinks. The centrally located Café Food
space. Plus the location is a must visit for most students and Court at Union Hall is equipped with five stations, including
is easily accessible and visible from Cleveland Avenue.” fresh made-to-order pizzas, smoothies, salad and yogurt bar,
CSCC sent out email blasts when it was first announced stir-fry and grill specialties. The 200-seat café provides many
that Subway would be coming to campus. “Anticipation and options, including daily specials, ethnic foods and favorite
excitement grew to new levels as construction began in the student-staple items. The café offers a variety ‘one-stop-shop’
winter of last year,” said Winpisinger. “When the large Sub- for all students, faculty and guests. Last, but not least, is the
way window clings were spotted from Cleveland Avenue, locally owned Tortilla Food Truck, which wows our campus
word quickly spread throughout campus that Subway was with customized, hot and fresh Mexican fare, including bur-
coming to fruition.” ritos, tacos, quesadillas and much more.”
When the store had its soft opening on April 3, word spread The school knows the importance that retail and dining
quickly on campus. “That week, emails and word of mouth offerings are to a campus community. “Retail and dining op-
tions are important elements in the development of a
vibrant college community and serve as a convenient
resource for Columbus State Community College and
surrounding areas,” said Stacey Mullinex, director of
the CSCC Bookstore. “The college allocated space for
the new Subway in the bookstore location to provide a
national brand, introduce healthy food options with a
competitive price point and to drive additional traffic to
this location.”
The addition of Subway and SIPS is only the begin-
ning of the expansion of the foodservice offerings on
campus. “In the next 15 months, continued renovations
of the dining options on campus will be completed at the
Food Court Café in Union Hall,” said Winpisinger. “The
kitchen redesign will be complete this summer, and the
renovations to the serving and seating areas are slated
to be completed in summer 2018.” —OCH

14 | MAY 2017 ON-CAMPUS HOSPITALITY