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HX: The Hotel Experience Set for New York

The Hotel Experience,
HX: formally the Internation-
al Hotel, Motel & Restaurant Show
(IHM&RS), will take place at the Ja-
cob K. Javits Center in New York City
November 12-13, 2017.
HX is co-located with the eighth an-
nual Boutique Design New York (BDNY),
a trade fair tailored exclusively to hospi-
tality design professionals. Collectively,
HX and BDNY will present more than
900 exhibitors and attract some 18,000
industry professionals. Those profes-
sionals include hotel and foodservice
owners, executives, directors and GMs
from across the hospitality spectrum —
including military lodging, club, hospi-
tality and foodservice professionals and
top-decision makers — who will be part
of three days of educational sessions,
networking and trade show exhibitors.
“HX gives the hospitality profes-
sional an expansive, 360-degree look
at the guest experience and how it will
impact their property’s appeal, efficiency
and profitability,” said Phil Robinson,
HX show director.
The show features over 400 exhibi-
tors, top-of-the-line industry speakers
and panels, and live interactive demos.
Special feature areas for HX 2017 in-
clude:
HX360° Innovation Zones. New
this year, three fully built out areas de-
signed by industry visionaries to engage
attendees in the latest trends in the key
hospitality areas of Lobby & Bar, Food
& Beverage, and Spa & Wellness.
HX: Tech. This ever-popular section
is bigger than ever — filled with the
latest technology impacting the hospital-
ity industry. From digital security and
signage to drones and robotic service
opportunities, attendees are immersed in
all the latest hospitality tech. Interactive
product demos and thought-provoking
presentations round out this high-touch,
high-energy area.
HX: Stages. The popular HX: On-
stage Hotel and Onstage Restaurant
return with rich content, thought-pro-
voking presentations and interactive
panel discussions.
HX is sponsored by the American
Hotel & Lodging Association (AH&LA),
the Hotel Association of New York City,
Inc. (HANYC), and the New York
State Hospitality & Tourism Associa-
tion (NYSH&TA), and is managed by
Hospitality Media Group (HMG).

OCTOBER 2017 | MILITARY CLUB & HOSPITALITY 5