BYU BOOKSTORE, BRIGHAM YOUNG UNIVERSITY, PROVO, UTAH:
THE BYU EXPERIENCE
The 124,000-square-foot BYU Bookstore, on the campus of historic Brigham Young University, Provo, Utah, serves one of the country's largest private and religious universities. The bookstore — offering 54,000 square feet of selling space and 70,000 square feet of storage and office space in the busy Wilkinson Student Center — presents customers with a large selection of popular items, everything from general books and textbooks to gift items and emblematic apparel.
According to Frank Tovar, lead marketing specialist of the BYU Bookstore marketing department, the bookstore — which is headed by Store Director Roger Reynolds and Assistant Director Joe Merrill — serves approximately 30,000 students during the first two weeks of school and thousands more throughout the calendar year.
“As the official campus store for Brigham Young University, the BYU Bookstore is a university campus partner in life-long learning, serving the BYU community since 1906,” Tovar said, adding that BYU owns and operates the bookstore, with all proceeds supporting university facilities, operations and programs.
THE DIGITAL CAMPUS — CCRA CONFERENCE SET FOR CAMEX
Technology will be on full display for the third straight year at Campus Market Expo (CAMEX) 2012 as the Campus Computer Resellers Alliance (CCRA) holds its Annual Conference and Expo as part of CAMEX, March 2-6 at the Salt Palace Convention Center in Salt Lake City, Utah.
The initial merging of the two shows in Orlando, Fla., in 2010 and the second joint conference in Houston, Texas, in 2011 have proven to be a win-win for both CCRA members and vendors, according to CCRA Director Julie Simonson.
“It has provided CCRA members the opportunity to see a wider variety of products at the trade show, and it has expanded the educational offerings available to them,” she said.
The co-location of CCRA and CAMEX has also benefited the National Association of College Stores (NACS) and CCRA by having all product categories in one central location, and also reducing the travel expenses of bookstore personnel so they can spend less time out of the store.