Army & Air Force Exchange (AAFES) beer, wine and spirits sales reached $603 million as fiscal 2014 neared its end, slightly above the previous year, according to Bridget MacFawn, AAFES divisional merchandise manager (DMM) responsible for beverages.
“The Exchange continues to communicate the responsible
consumption of alcoholic beverages on the bases and posts
where we sell alcohol,” MacFawn noted. “We support the
local command and their efforts to promote this to their
soldiers and airmen. We are expecting normal category
growth in the spirits business, but the numbers have been
flat for the wine and beer categories, and we expect that
to be the trend for 2015.”
MacFawn explained that several factors have helped keep this activity going strong, including efficiencies due to forecasting, auto-replenishment and the influx of new items into the respective assortment mixes.
“Dynamic forecasting has allowed store inventory to be better balanced, resulting in higher in-stocks based on sales trends,” the DMM said. “CONUS stores rolled out in July and OCONUS stores in October. Better in-stocks directly translated to higher sales.”
As far as new items are concerned, MacFawn said that AAFES
has experienced strong performances from Cirôc Pineapple Vodka
and Crown Royal Regal Apple Whisky — “and these drive incremental
sales,” she noted. ...
Family and Morale, Welfare and Recreation (FMWR) at Fort Sill, Okla., continues to improve upon on-post facilities and programs, as well as develop the Lake Elmer Thomas Recreation Area (LETRA), Fort Sill's premier destination for camping, lodging and recreation. Located at the base of Mt. Scott on 360 acres, with a no-wake lake, year-round camping and endless recreational activities available, LETRA is in close proximity to the Wichita Mountains Wildlife Refuge, Medicine Park and Fort Sill's main post.
Over the past few years, LETRA has benefitted from several improvement projects, including new cabins and a renovated lodging facility, as well as a mini-golf course, archery range, disc golf course and playgrounds, in addition to the purchase of numerous boats and recreational watercraft, such as paddleboats and kayaks, for use on the expansive lake.
According to Community Recreation Officer Shane Dunlevy, some of the major improvement projects were completed between 2010-2012, starting in 2010 with new cabins from Conestoga Log Cabins. “We installed 10 cabins out there at LETRA, and that was a great addition to what we offer out there at the recreation area,” he said. “The cabins complement our RV Park and our lodging facility.” ...Read more FORT SILL PROVIDES PICTURE-PERFECT SETTING FOR FMWR ...