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Navy Trademark Office Delivers Navy MWR Proceeds

n mid-October, the Navy Trademark Licensing Office marks will not be approved for alcohol; tobacco- or smoking-
I(NTLO), headquartered at the Office of Naval Research related items; drug paraphernalia; gambling- or lottery-related
(ONR) in Arlington, Va., transferred more than $1.3 million to products; firearms; undergarments; or products containing
the Navy’s Morale, Welfare and Recreation (MWR) program. profanity or hateful language.
This money comes from royalties collected from the sale Since 2013, the NTLO has reviewed and tested the prod-
of licensed products using Navy trademarked logos, and goes ucts that come through their office — from validating the
toward community recreational programs supported by MWR. appropriateness of an item, to reviewing factory audits for
“The trademark royalty funds have helped Navy Morale, safe working conditions — to ensure the quality of an item
Welfare and Recreation program staff members offer many fun meets or exceeds expectations.
and engaging activities, along with recreational leisure skills pro- “If you buy an officially licensed product, you can guar-
grams for sailors and their families at installations worldwide,” antee that it’s been vetted and gone through the appropriate
said Jeffrey Potter, head of financial
analysis at Commander, Navy Instal-
lations Command (CNIC), Millington,
Tenn. “This initiative has been extremely
important to CNIC fleet readiness, and
we truly appreciate how this relation-
ship has benefited quality-of-life pro-
grams at installations across the Navy.”

Nadine Villanueva Santiago (far left), manag-
er of the Navy’s Trademark Licensing Office
(NTLO), talks about recently received items
with her team, from left, Michael Bada-
gliacca, Stacey Marks and Hassan Sudler.
Royalties collected from the sale of licensed
products using the Navy’s trademarked logos
go toward community recreational programs
supported by the Navy’s Morale, Welfare
and Recreation (MWR) program.
PHOTO: JOHN F. WILLIAMS, USN
NAVY TRADEMARK
Determining what types of items can
carry the Navy’s trademark is the job of
Nadine Villanueva Santiago, manager
of the NTLO.
“Our job is to ensure that Navy-
branded consumer goods available in the
marketplace are ones that instill pride in
the service and admiration for the men
and women who serve,” Santiago said.
Currently, the Navy trademark ap-
pears on thousands of officially licensed
products — including clothing; house-
hold goods; ornaments; watches and
handmade goods.
However, not every product Santiago
receives makes the grade. Navy trade-

DECEMBER 2018 | MILITARY CLUB & HOSPITALITY 7