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Branding

Subway Launches New Fresh Forward Design

ubway is rolling out the Subway Fresh orders.
SForward design, transforming every The display of food has also
aspect of its customers’ experience. been updated with a fresh veg-
The new design has already been gie display with whole tomatoes,
launched at pilot locations across the green peppers, onions and cucum-
world and will soon open at Stony Brook bers that are sliced daily, plus new
University in New York. bread and cookie displays on the
The brand engaged FRCH Design front of the line. The Fresh Forward
Worldwide to design a distinctive and restaurants also include new menu
welcoming space. A bright new color items, starting with pico de gallo,
palette, inspired by fresh vegetables, new sauces, house-made pickles and
and the new Choice Mark serve as a made-without-gluten bread.
focal point in the new space. The new design concept also fea-
“We’ve created a modern design tures bright and playful décor, curated
that gives our guests choices — music and comfortable seating with USB
from how they order, to how they charging ports and complimentary Wi-Fi.
pick up their food, to how they —OCH
enjoy their meal,” said Trevor
Haynes, vice president of opera-
tions at Subway. “The reactions
from our guests, our franchisees
and the Sandwich Artists have been incredibly positive.”
The new design includes a number of digital aspects, in-
cluding digital menu boards. Select locations will also have
self-order kiosks. These stores will feature a separate food
preparation area and a designated pre-order pick-up location
for kiosk, mobile app, delivery, catering and bot-for-Messenger

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