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THE CURRENT EDITORIAL COMMENT

 

Numbers Game …

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Highlights of the April 2016 Issue

 

DeCA
2015 Sales by Category DeCA vs. Civilian Supermarkets

 

Data reported in the following table is based on total sales of scannable items in “supermarket” categories maintained and captured by The Nielsen Company. Nielsen has a contract to supply the Defense Commissary Agency (DeCA) with data on category sales as well as on a variety of other retail data.

The DeCA aggregate of $3,499,269,298 broken out here represents about 81.1 percent of total official DeCA sales by dollar volume in the Continental U.S. (CONUS) for fiscal year 2015 of approximately $4,316,298,038.

Not included in this table are non-scannable products, primarily random weight items such as fresh meat, poultry and fish, as well as most produce. Also not included are cigarettes and other tobacco products, which represented about 1.4 percent of total DeCA CONUS sales in FY15. ...

 

Read more 2015 SALES BY CATEGORY ...


Snapshot
RESALE SNAPSHOT — JANUARY 2016

 

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