As Army & Air Force Exchange Service
(AAFES) leaders prepare to gather in Frisco,
Texas, for the Exchange’s annual Main Store Manager/General Manager
(MSM/GM) conference, eight prominent Exchange executives
relate the team’s newest initiatives to make the Exchange stronger
and more relevant than ever before.
Tom Shull, Director/Chief Executive Officer (CEO)
Hector Granado, director of marketing for the Defense Commissary Agency has set his sights on finding ways for commissaries to more successfully compete with outside-the-gate stores for a higher market share, and by doing this, better connect patrons to their local stores and to their commissary benefit.
Fort Bragg South, N.C., Store Director Paula Lewis explains the role execution of the sales promotion schedule plays in snack category success at store level.
AAFES Buyers Melissa Kitchen, who is responsible for chips, pretzels, trail mix and cookies, and Randy Demster, who handles the meat snacks category as part of his DSD responsibilities, talk about how innovation is helping to shape the Exchange snack category.
With stand-up bags changing the face of the planogram, NEXCOM Candy Buyer Lorel Taylor sizes up this important store department, both throughout the year and leading up to the all-important Halloween celebration.
AAFES Non-Alcoholic Beverage Buyer Dragana Ilic talks about the strengths of the assortment and ways to keep customers hydrated in the summer months.
Water and other branded non-alcoholic beverages led the way to hydration in MCX stores during the hot summer months. MCX Non-Alcoholic Beverage Buyer Joe Cella discusses the new products and line extensions expected to attract footsteps.