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Branding
U L tucky, new foodservice operations are being added and some of the

s part of a $44 million renovation of the Student Activities Center
of
Aon the campus of the University of Louisville (U of L) in Ken-
previous ones are being moved to other underserved areas of campus.
Subway, one of those brands, is being relocated to Davidson Hall.
trying to expand and bring more coverage to other areas on campus,”
Relocates “Since there are so many options in the Student Center presently, we are
said Micah Boudreaux, marketing manager with U of L Dining Services,
which is operated by Aramark. “To provide that need, moving one of
those brands to an area that needs more service, we thought it would be
Subway great to bring an anchor brand like Subway to that academic building.”
The Subway will join a P.O.D. (Provisions On Demand) Express, an
Aramark proprietary brand convenience location, in the building. “It
is going to be an addition to what we have there,” she said. “Davidson
Hall is a predominantly academics building; there are lots of classes
that take place there, from first thing in the morning to our regular night
classes. We are hoping that bringing an anchor brand — like Subway
that provides breakfast, lunch and dinner options — will bring a lot
more meal options to the people in that building.”
Boudreaux recognizes the importance of national brands on cam-
pus. “I think it is important when you look at the demographics of the
students we have,” she said. “The national brands really resonate with
our campus population, and I believe that has to do with the consistency
of the national brands. They know that if they get their turkey sub at
a Subway off campus, that they will get the same turkey sub right on
campus. Having the right mix of national and local brands is very
important to U of L Dining, as well as the U of L campus community.”
(Photo by Olivia Krauth, The Louisville Cardinal) —OCH

16 | MARCH 2017 ON-CAMPUS HOSPITALITY