Page 25 - gfs0818_Magazine

SPV MARKET TRENDS

SALAD DRESSINGS Salad Dressing comprised the
same 10 segments that made
up the category in 2016,
CLASS Share of Dollar CoNuS oCoNuS 2015, 2014 and 2013.
Category Volume PerCeNt PerCeNt
Ranch Salad Dressing is the
1000 Island Dressing 9.37% $447,414 60.53% 39.47% category leader with 30.07
Bleu Cheese Salad Dressing 7.79% $371,796 69.55% 30.45% percent of sales, followed by
Buttermilk Salad Dressing 0.13% $6,252 100.00% 0.00% Italian Salad Dressing (17.75
percent).
Caesar Salad Dressing 9.92% $473,649 68.38% 31.62%
Dressing, Slaw 0.65% $31,035 89.25% 10.75%
French Salad Dressing 6.06% $289,569 67.73% 32.27% CATEGORY SALES:
Italian Salad Dressing 17.75% $847,402 52.52% 47.48% $4.77 million
Ranch Salad Dressing 30.07% $1,435,921 67.91% 32.09%
Salad Dressing 9.86% $470,664 70.65% 29.35% SHARE OF DLA TROOP
SUPPORT TOTAL PRIME
Vinaigrette Salad Dressing 8.40% $401,115 57.21% 42.79% VENDOR SUBSISTENCE
Total Salad Dressings $4,774,815 SALES: 0.35%

Salads, Prepared, comprises
the same assortment since SALADS, PREPARED
2015 when Ham Salad CoNuS oCoNuS
Share of
Dollar
became the most recent CLASS Category Volume PerCeNt PerCeNt
addition to the category.
This latest addition came Bean Salad 2.90% $91,763 74.46% 25.54%
two years after Egg Salad Chicken Salad 3.06% $96,769 100.00% 0.00%
and Salads (Prepared) each Coleslaw 8.11% $256,422 97.70% 2.30%
joined the category in 2013.
Traditional favorites Potato Egg Salad 0.13% $4,252 100.00% 0.00%
Salad and Macaroni Salad Fruit Salad 12.53% $396,260 100.00% 0.00%
are the category leaders, Garden Salad 0.01% $404 100.00% 0.00%
combining for 53.49 percent
of its sales, which grew 16.99 Ham Salad 0.00% $134 100.00% 0.00%
percent ($459,263) in 2017 Macaroni Salad 22.77% $720,053 100.00% 0.00%
from $2.7 million in 2016. Pasta Salad 11.08% $350,504 100.00% 0.00%
Potato Salad 30.72% $971,606 100.00% 0.00%
CATEGORY SALES: Salads (Prepared) 0.62% $19,573 100.00% 0.00%
$3.16 million
Seafood/Shrimp Salad 0.88% $27,760 100.00% 0.00%
SHARE OF DLA TROOP Tuna Salad 5.07% $160,485 100.00% 0.00%
SUPPORT TOTAL PRIME Vegetable Salad 2.10% $66,435 62.67% 37.33%
VENDOR SUBSISTENCE Total Salads, Prepared $3,162,421
SALES: 0.23%

GOVERNMENT FOOD SERVICE • AUGUST 2018 25